In the world of the web, I have seen some really slick ways of alerting the user, notifying the user and updating software. It is becoming more and more common for apps to “auto-update”. Some programs have subtle prompts that an update is available and then guide you through a gentle process of updating.
The next level is when the try to entice you to “upgrade”. Most are subtle and you can tend to ignore them without having to “turn off” the notification. There have been many that I have ignored for quite some time and eventually jumped into the deep end and bucked up. Examples of this –dropbox, evernote, flickr and jing. Many of these programs offer the “free version” and offer extra goodies when you put up some cash. I find my tolerance is based on the impact/cost ratio.
Meaning, many of the above programs offered me surprisingly tremendous value for free, so I felt obliged to take the step. Part of the reason is that I love the new up and coming fighters. The other part is that the upgrade process was simple and the price was reasonable. All of the above range from $15-100/yr.
So far so good, right? I recently received a new machine and was going through the ritual of reinstalling and downloaded XOBNI. They started out as they all do with the free version. I LOVED it. However, the love affair ended this morning. Why? I felt pressured and annoyed. They recently went to a premium option. Fair enough. One of the options in the premium version was to auto-fill your To: box much better than Outlook.They had a slick way of showing you (greyed) out what could have happened if I was on premium, still ok so far. But, I found it very difficult to turn off the teaser and found it to be in the way. I clicked to check out the link and the price was $29.95. Seemed steep, really steep. Enough that I had to think about it and decided to wait. I then noticed that I had to go to options to turn off the premium teaser. hmmm.. Now, I am pissed– annoyed really. So, what did I do?
I uninstalled it. Why? The teaser was annoying, too difficult to turn off and the impact/cost ratio was too high.
MORALE: It is ok to be a bit pushy, but be careful. Above all else, make sure that your impact/cost ratio is within reason. In my case, $9.95 would have been a no-brainer. $14.95, I’d have to think about it. Above that, no thanks. Not one to typically gripe about this sort of thing. But, unfortunately, you got me on a bad day. live and learn, I hope.






















