Digital Prototyping in the Entertainment Business

Sitting in #AU2010 and in awe of what people in the deisgn community are doing. There is a list of projects presented from space exploration to city infrastructures.

The keyword that Carl Bass started the session with was “Impact”

It was not your typical software vendor commercial of all of their cool products. In fact, I’m not sure anyone ever mentioned a single product.

More to come, but I thought it was interesting that Cliff Plummer from Digital Domain, presented “digital prototyping” and how it was used to convince the Disney execs to move forward with the new Tron Legacy movie,

Here is a glimpse of the prototype.

Tron Prototype

CFD design studies driven by Autodesk Inventor & Fusion

On the eve of Autodesk University, I wanted to give some insight to the Inventor community, how making flow and thermal design decisions are easier than you think. The true power of simulation is to make it a natural part of the design process. Tools, like CFdesign, put the power of the “what-if study” in the hands of the entire engineering team.

There are numerous companies in the world that are building products that have fluid flow and heat transfer design challenges. The status quo is to physically test the designs or use “rules of thumb”. The dangers are tremendous. Unreliable products are getting to market too late and the cost of goods is shooting through the roof.

There are many CFD vendors out there that promise to make all of the above go away.

The fact is in order for CFD to have a significant impact on your business the tool has to maximize the information provided and use the information to make better informed decisions. CFD codes produce a tremendous amount of data. Historically, its taken a CFD samurai to comb through it all and come out with the needle in the haystack.

Upfront CFD is different. It was built from day 1 to help answer the question “what-if”. Imagine if physical prototyping was instant and free. You would tweak and try innovative things to develop much better products, right? That is what upfront CFD is all about- numerous what-if scenarios AND the ability to specify only the information you want and compare the data side by side.

Check out how CFdesign works with Inventor and Fusion.

We are the Industry Preferred Partner for Autodesk Inventor and Revit. Stop by and see us at Autodesk University. I think you will be impressed.

Prepping for Autodesk University–#AU2010

This weekend is becoming an annual tradition for me. A mixture of consuming more turkey than humanly possible and prepping for one of the best conferences of the year – Autodesk University. This is my third year in a row and I am as excited as ever. There is something to be said for 1000s of like minded folks gathering in Vegas a few weeks before Christmas. The week is jam packed with more information, buzz and excitement than anyone can handle. The goal is to retain as much of it as possible.

I am fortunate to be attending in two capacities- member of the media to represent this blog and a vendor representing CFdesign. I see the two roles as quite different, but at the same time very similar. I will have my ears wide open and will be taking copious notes to relay my take on the events.

As always, there is a short list of topics I am particularly interested in….

Web-based and Mobile Computing

Clearly, two totally different technologies but I am lumping them together as I think they are very related. They complement each other nicely. Whenever I listen to the Autodesk folks they tend to use the phrase “SaaS” all the time, obviously standing for Software as a Service. From the user community, SaaS is nothing more than a business or licensing model. What I care about from the user side is the flexibility of accessing my data as well as compute power from anywhere, any device, any time. Many of the tools being rolled out to the Labs site look promising. They are being used to educate and show proof of concept. I’m anxious to see one that changes the way we work. If anyone is listening, I have a list of ideas.

Inventor/Fusion Modeling Platform

This may or may not exist as a true product or platform. But, I can’t help but feel that one of the true unique advantages that Autodesk has in the market is a unified modeling system. Inventor is proving itself daily as a true player in the MCAD space. With the integration of Alias and Fusion and AutoCAD it is becoming a unique system that cannot be rivaled by Dassault Systemes or Siemens. Both of these powerhouses have a few solutions, one at the high end, one at the midrange as well as surfacing (ICEM) modeling that seems to be integrated in CATIA, but not SolidWorks. So there is a constant issue of interoperability. Too many tools that do not play nicely with one another, If they cannot share and cannot help drive the process, what’s the benefit?

The Simulation Roadmap to “true” Digital Prototyping

Simulation is still in it’s infancy when it comes to mass adoption. Most companies are far from realizing the true potential of simulation. It will need to be a natural part of the design process, not just a “module” that is added to a CAD seat. If we look at what SolidWorks did with COSMOS in the early days, it’s truly amazing. The number of FEA boxes that were pushed as well as the bundling of CAD and simulation is truly amazing. But ten years later, COSMOS is still viewed as a designer/CAD level tool. DS acquired ABAQUS (rebranded SIMULIA) but the technologies seem to remain separate. Vendors seem to treat designers, engineers and analysts separately. The problem in the engineering community is the lack of interoperability. It’s fine that the tools are developed for the particular user, but when data cannot be shared across the enterprise (or even across the hallway) we are not solving the problem, we are just contributing to it, Autodesk is in a prime spot to change the game in the simulation market. Not easy, but the pieces are falling into place.

Still lots to do before heading out, but the excitement is building. See you in Vegas.